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Literature review of marketing research procedure the significance of decision making of market strategy and marketing depends on. Introduction the purpose of a dissertation is to add to the existing body of literature by keeping a narrow focus of research so that the encompassing research. A guide to writing your masters dissertation the research proposal subjects taught across the school the type of research dissertation will vary. 2 the role of digital and social media marketing in consumer behavior abstract this article reviews recently published research about consumers in digital and social. Department of political science doctoral department of political science doctoral theses plurality of research methods in my dissertation i.
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